Doing Business in 21st Century IndiaIt's the second fastest growing economy in the world and all eyes are on it. But buyer (or seller) beware, India isn't simply "the new China". It's a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences. But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome. Fortunately, though, outsiders need look no further than Doing Business in 21st Century India, packed with everything one needs to know in order to understand and succeed in this emerging market, including:
Timely, authoritative and glaringly absent from bookstore shelves until now, Doing Business in 21st Century India is poised to become the definitive handbook on the subject. "Required reading for anyone who wants or has business in India. Take this book with you on the plane, keep it in your brief case, and consult it often." -- Ron Somers, President, U.S.-India Business Council "Gunjan Bagla has written the essential primer for doing business in India (or for just better understanding this magnificent country). He weaves up-to-minute information with vivid anecdotes to make this book both compelling and highly readable." -- Joe Sigelman , Co-Founder, Office Tiger (now part RR of Donnelley) "The book a handy one can be finished during the 18 hour odd flight from the USA to India. This will not only keep the reader awake and able to cope with jet lag, but also help him immensely in negotiations on the Indian shore. The book will be a must carry for a first time traveler coming to India, with business in mind." -- Kashi N. Memani, Chairman, American Chamber of Commerce in India “A refreshingly simple book on a very complex subject . . . Eminently readable.” --R. Gopalakrishnan, executive director, Tata Sons, Ltd. |
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